About Me

Mitch Bowser

A Decade of Market Research Expertise

Hi there, I’m Mitch! With over ten years in the market research field, my experience spans a range of consumer-focused roles across multiple industries. I’m currently at the helm of market research and competitive intelligence at Constant Contact, while also dedicating my skills to supporting a select group of small and mid-market clients as a freelancer.

My specialty lies in brand and survey research, where I delve into customer segmentation, brand tracking, and strategic audience insights. Lately, my focus has been on merging large macro data sets with detailed survey data to unearth transformative insights.

My journey has led me through several pivotal roles, including leading market research at Seattle Children’s Hospital, overseeing store and employee research at Starbucks, and analyzing customer voices at Gartner.